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OUR PEOPLE
Zenith Arc isn’t here to follow trends - we set them. With deep Web3 expertise and decades of brand-building experience, we turn complexity into clarity and trust into a competitive edge, helping brands forge real connections and lasting credibility.
Alex Chehade
Co-founder
WHY HE'S GOOD
Alex brings 20+ years of tradfi, fintech, and crypto expertise to Zenith Arc. He doesn’t just know Web3 - he’s helped shape it. As former general manager of Binance FZE, Alex scaled one of the largest crypto platforms in the MENA region, navigating complex regulations and driving market expansion across the UK & Europe, Africa and the Middle East. His track record proves he’s not here to follow trends—he’s here to lead them.
WHAT HE DOES
At Zenith Arc, Alex builds winning strategies that help Web3 brands rise above the noise. From market entry and business development to trust-building campaigns and digital growth tactics, he turns bold ideas into results-driven plans. His deep industry insight and global network give clients the edge they need to scale fast and sustainably in competitive markets.
SOME BACKGROUND
Alex’s career spans cross-border payments, FX trading, fintech innovation and crypto. He’s launched and managed regulated businesses across London, Abu Dhabi, Dubai, and Cyprus, mastering the art of navigating complex financial landscapes. With a Master’s Degree in Quantum Physics from King’s College London and UCLA, he combines sharp analytical thinking with real-world fintech experience - turning complex challenges into clear, strategic wins.
Rebecca Wilson
Co-founder
WHY SHE'S GOOD
Rebecca is a well-loved, award-winning brand and marketing leader with 20+ years of experience, including 18 years in the Middle East. Known for building lasting relationships and fostering communities, she’s built a career based on trust, collaboration, and results. With a sharp eye for detail and a proven track record in senior agency roles, she’s helped major global brands turn ideas into impactful campaigns. She’s passionate about brand building and creating stories people genuinely care about.
WHAT SHE DOES
At Zenith Arc, Rebecca leads brand strategy, marketing innovation, and client servicing. She builds brands from the ground up or reinvents them for new growth, always focused on driving revenue and long-term success. She ensures creative and strategic work stays on track while maintaining the highest standards of quality and delivery. Rooted in clear communication and strong partnerships, her leadership style transforms complex projects into impactful, results-driven campaigns.
SOME BACKGROUND
Rebecca’s career spans industries like fintech, hospitality, technology, sports, and entertainment, where she’s worked with brands including ADGM, SailGP, Marriott, Siemens, Ethara, Dubai Airports, and Twitter. She’s led rebrands, product launches, and multi-million-dollar campaigns that delivered measurable success.
A journalist by trade, she’s lived and worked across the region, including a memorable year in Saudi Arabia, which holds a special place in her heart. Her deep regional experience, coupled with her global perspective, fuels her passion for building brands that create lasting impact.
Gavin Holland
Co-founder
WHY HE'S GOOD
With 25 years of digital industry experience, Gavin Holland has built a career creating game-changing digital products that drive growth and long-term customer loyalty. He’s led global digital strategy and product innovation across major markets, including the UK, USA, and the Middle East. His work has shaped brands in industries like fintech, gaming, e-commerce, and telecoms, proving time and again that great digital experiences aren’t just built - they’re engineered for lasting success.
WHAT HE DOES
At Zenith Arc, Gavin transforms digital ambitions into powerful, user-first experiences. From product design to multi-platform strategy, he creates seamless customer journeys that engage, convert, and retain. His ability to merge cutting-edge tech with human-centric design gives brands the competitive edge needed to thrive in today’s digital-first world.
SOME BACKGROUND
Gavin has held senior product design roles at top-tier companies, including BBC Worldwide, Orange, Capital One, Sky Betting & Gaming, and THG. His experience spans everything from scaling e-commerce platforms to driving innovation in fintech and gaming. A master of digital strategy and customer experience design, he knows what it takes to build products that deliver real-world impact at scale.